The webinar will highlight a range of ideas in which technological innovation contributes to the Cultural and Creative sector, enabling them to enhance their product and service offerings.
Under the current circumstances, sectors are seeking how to rapidly adapt to a new situation, changing their way of operating, distribution channels and the means in which they deliver products and services.
- Technology may greatly aid the transformation process.
- The provisional changes initially put in place are acquiring greater relevance as they become structural. Accordingly, digital transformation needs to be a long-term process incorporated into business strategies.
SPEAKER
- Juan E. García Canales, eServices Project Manager.