“Technological challenges for smart tourism”, is a classroom-based course aimed at developing the “Smart Tourism” concept from different viewpoints: public administration, business and tourist.
It is part of the UPV/EHU Summer Course programme and will include professionals from IE Business School, Amadeus, Globaldit, TECNALIA and the University of Deusto as speakers, as well as representatives of the Administration who will pass on their experiences of how the Information and Communication Technologies, ICTs, are affecting the sector.
Throughout the day, we will look at aspects such as destination management, the competitiveness of companies. the enjoyment of the tourist experience, the latest technological tendencies, as well as the challenges we face.
| Time | PROGRAMME |
|---|---|
| 08:45 - 09:00 | Registration of attendees |
| 09:45 | Welcome ► Denis Itxaso González - Provincial Council of Gipuzkoa - Regional Councillor for Culture, Tourism, Youth and Sports |
| 09:15 - 10:30 | Smart and Sustainable Tourist Destination, competitive challenges. From the mantra to opportunity ► Joantxo Llantada, IE Business School - MBA in Tourism Professor |
| 10:30 - 11:30 | The new revolution in tourist distribution ► Juan Jesús García, Amadeus - Head of Industry Affairs Europe |
| 11:30 - 12:00: | Coffee Break |
| 12:00 - 13:00 | How to integrate Technology into a Smart Tourist Destination ► Enrique Lancis, Globaldit - Director of Innovation and Tourist Intelligence |
| 13:00 - 13:45 | Big Data and New Technological Challenges for Tourism ► Jesús Herrero Arranz, Tecnalia - Head of the Tourism Market |
| 13:45-16:00 | Free Time |
| 16:45 - 17:45 | Challenges and opportunities for the San Sebastian Region from the Gipuzkoa Tourism Board ► Maite Cruzado, Gipuzkoa Provincial Council - Director of Tourism ► Marina Abad Galzacorta, University of Deusto - Tourism Area Coordinator at the Department of Tourism ► Joantxo Llantada, IE Business School - Professor at the MBA in Tourism ► Juan Jesús García, Amadeus - Head of Industry Affairs ► Enrique Lancis, Globaldit - Director of Innovation and Tourist Intelligence ► Jesús Herrero Arranz, Tecnalia - Head of the Tourism Market |
| 18:00 | End of the conference |