"TECNALIA and Vicomtech are working on those technologies whose impact and use in the tourism sector potentially have a greater innovative effect"
We have participated in the drafting of the new Tourism R&D&I Strategic Agenda, which addresses the impact of AI.
TECNALIA has participated with Vicomtech in the drafting of the new Strategic R&D&I Agenda for tourism. They have done so as coordinators of the new technologies cross-cutting working group, along with other technology centres integrated in various sectoral (distribution, travel agencies, transport, hotels and tourist accommodation, catering...) and cross-cutting (energy and sustainability, accessibility, architecture...) working groups.
Artificial intelligence is redefining business models, enabling more accurate decision-making, anticipating tourists' needs and increasing operational efficiency. It stands out as one of the most disruptive forces in the tourism sector. Its current and future impact is undeniable, revolutionising areas such as the customisation of services, destination management, optimisation of resources and improving the traveller experience. AI is redefining business models, enabling more accurate decision-making, anticipating customer needs and increasing operational efficiency.
Existing and emerging technologies
TECNALIA and Vicomtech have worked together on the development of the ICT-Digitalisation section, which presents those technologies whose impact and use in the tourism sector potentially have a greater innovative effect on developing new products and services, increasing the sector’s efficiency and competitiveness or designing new business models.
Technologies such as:
- Generative artificial intelligence (GenAI).
- Natural language processing (NLP).
- Data spaces.
- Robotics.
- Last-generation communication networks .
- Digital twins.
- Virtual worlds such as augmented reality and extended reality.
Download the strategic agenda
This strategic agenda, drawn up within the framework of the Tourism Technology and Innovation Platform - Thinktur, seeks to define, promote and incorporate the technology, research, technological development and innovation required by the Spanish tourism sector. It therefore sets out to optimise competitiveness, increase productivity and sustainability and contribute to the well-being of our society.
Download it via: https://www.thinktur.org/media/Agenda_Estrategica_Turismo_Thinktur_2024_2025.pdf
