Technology solutions and opportunities for the tourism industry
Discover the opportunities that digital transformation brings to tourism today in the areas of data analysis and interaction with tourists around the concept of tourism 5.0. The convergence between the digital and physical world puts people first, from the perspective of both tourists and residents.
With this in mind, technology should be a way of enhancing visitors’ experiences at their destinations, rather than hindering it. Big data should be used to facilitate decision-making and customer knowledge for both public regional tourism managers and tourism companies.
Digital Transformation Forum: Tourism 5.0
On February 28, an event will take place to share technological visions and trends and their application in the tourism industry. The event will be structured in two parts:
- Presentations Current state of the sector and new technological trends.
- Showroom + Business coffee. Attendees will be able to “touch”, “try” and directly ask creators about their solutions in an environment designed for networking, making new contacts and creating business opportunities.
Why are we talking about tourism 5.0? with Jesús Herrero
Our colleague Jesús Herrero, tourism and mobility manager at TECNALIA, will introduce us to the main topic of this event: Why are we talking about tourism 5.0?