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TECNALIA participates in the Loturak Festival programme to present new digital media related to immersive technologies

21 April 2021
Realidad Virtual, un paso más en el arte de sentir y compartir

The importance of content is highlighted: how to create stories that can become an experience, going beyond traditional formats.

The first edition of the Loturak Festival was held from 17th to 21st March. TECNALIA participated in the on-line version with the talks “Virtual Reality, a step further in the art of feeling and sharing stories”; available on the festival’s website and given by Pablo Aguirrezabal.

This presentation explains what Virtual Reality (VR) is and delves into how to create experiences using this technology. In the speaker’s own words, "making the brain question where we really are". The importance of content is highlighted: how to create stories that can become an experience, going beyond traditional formats.

Aguirrezabal introduced virtual reality and its differences with other immersive technologies, such as augmented reality or mixed reality. He explained the advances in technology aimed at improving the experiences that enable us to live the stories thanks to volumetric videos, virtual cameras, use of directed sound, or even installations where the audience can be found, etc.

This event arose in Getxo (Bizkaia) with the goal of representing the challenges arising from migratory movements, as well as the response of cities and regions to welcome and include migrants, through works based on new documentary genres and digital narratives.